Creative vision.
Operational precision.
Areas of Expertise
Visual Direction
Through strategic planning and creative leadership, shapes the visual creative language and identity to tell compelling stories, build visual brand resonance and impact from concept through final delivery.
Production and Project Management
Full production oversight from on set direction to delivery, built on collaborative environments and the strategic systems to keep complex, multi-market projects on time and on vision.
Content Creation
Original immersive travel photography and short films for brands that need owned content. Approach is lead with curiosity, integrity and human connection.
Visual Curation
Visual libraries that bring clarity and depth to brand identity, built with a refined editorial eye and a scalable approach to content sourcing and usage rights.
Brand Strategy
Build distinctive points of view through strategy led storytelling, campaign development, and visual direction, creating scalable brand systems that drive engagement, cultural relevance, and purposeful connection.
About
Gabrielle J. Sirkin is a visual director and producer whose work lives at the intersection of craft, travel, and cultural curiosity.
With two decades of experience spanning major publications, global agencies, and in house at some of the world's most recognized brands, she has shaped the visual language for Expedia, Hotels.com, Vrbo, Airbnb, Beats by Dre, Apple, Gatorade, and the LA Philharmonic. She currently serves as Director of Photography at Expedia Group.
Her background across travel, fashion, editorial, and branded content gives her a rare ability to move fluidly between worlds bringing the same cohesive, high impact vision to a global campaign as to an intimate, place driven story. Her process is scalable and strategic. Her eye is bold, timeless, and deeply considered.
A fluent Italian speaker, conversational in Spanish, and a dual citizen, Gabrielle has spent much of her life moving through the world with intention. She documents the world through photography and short film, a practice that sharpens the same instinct she brings to every brand she works with.
Her work has been recognized with a Cannes Silver Lion, Emmy Nomination, ADC Awards, American Photography, and Gold, Silver & Merit awards from the Society of Publication Designers. She has also served as a portfolio reviewer for organizations such as International Center of Photography, Los Angeles Center of Photography, and Society of Publishing Designers and regularly mentors photographers on the curation of their portfolios.